The Daily Business Digest

The third quarter of 2009 seems to be the best in the history of Google in terms of net profits. The company has turned out 1.6 billion US dollars of profits in the September 2009 quarter, thanks to increasing internet advertising revenues and also the shrinking role of Yahoo and Microsoft in the internet space. A 27% increase in net profits for a Google sized company during an uncertain period for the economy, is indeed a wonderful and laudable achievement.
The internet domain leader has also been paid off handsomely for the special cost cutting efforts taken in the last ten months. More and more companies are now cutting down on their Television and paper media advertisements and are moving on to internet advertising.

And internet advertising has to be routed through a dominant player like Google if you want to ensure good returns for your advertising spends. And Google straight away wins on this count, and whether there is full fledged recovery in the US economy or not, Google will be able to increase it’s revenues in the next few quarters.
The Google shares have been able to help the Dow Jones hit the coveted 10000 mark this week and it is likely to push the Technology sector stocks upwards in the coming weeks.
Google is already working on improving the range of products that it offers for it’s millions of customers across the world. A leading analyst firm has already put a target price of $700 for the company shares by 2010 March.