The US financial crisis in 2008 and 2009 helped Toyota to overtake GM as the largest car seller in US for just one year. And Toyota seems to be doing all the right things to help other competitors to overtake it in terms of car sales in US.
Yes, the massive recall of over 3 million vehicles by Toyota over the last few months and massive negative propaganda for the brand has resulted in new customers moving away from Toyota. And in February 2010, both GM and Ford have been able to gain market share back from Toyota.
And Ford was smarter in making the best out of it, by growing at over 43% year on year in terms of volume. The company was able to go past GM as the largest car seller in US last month. And given the small gap between the Toyota and Ford, we can expect a cut throat competition between the two to regain Number one position.
Ford goes past Toyota and GM
March - 3 - 2010 - Wednesday
